A complete reputation and patient-marketing service, run for you every month and reported in one dashboard you can log into. From protecting your reviews to filling your open days – done for you, not handed to you as software.
Three levels of service. Start with Reputation at £449/mo and grow from there.
The opportunity most practices miss
Everyone sells you new leads. Far fewer bring your existing patients back through the door.
Researched around local competition and demand, promoted to the patients you already have, and run end to end. In two open days for one practice we generated over £84,000 in booked Invisalign treatment from around £1,500 of marketing and event spend, converting 30 patients – many of them existing patients brought back for treatment they had been putting off.
Consistent organic posting every week of the year with a real strategy behind it, so when a patient is ready to say yes, you are the practice they think of. Reputation and reach working together, not in isolation.
How it works
Three levels of service, each building on the one before. Most practices start with Reputation and step up as they see it working.
Protect and grow how patients see you. We run the feedback survey, route every concern to a named owner before it becomes a public review, and grow your Google reviews month on month – tracked against the practices you compete with. One marketing email a month keeps you in front of the patients you already have.
Actively bring patients in through content and open days. A real content strategy posted every week of the year, two fully-researched Invisalign open days run end to end, and ad-hoc email campaigns to the patient list you already own.
Scale with paid ads once the foundations are working. Google Ads management and custom-built landing pages, scoped to your goals after we assess demand – so you are buying attention into a practice already set up to convert it.
Review growth against local competitors
Tier 1 – Reputation
Review growth on its own tells you nothing. Fifteen new reviews is excellent in a quiet market and mediocre in a busy one. We track every competing practice in your area alongside you, so the number means something.
One practice we run this for takes 31% of all new reviews in an eight-practice area, where an even split would be 13%. That is the difference between growing and simply not falling behind.
Who this is for
We take on a small number of practices at a time so each one is set up properly. You're a fit if the following sound like you.
The difference
Most platforms hand you software, send a link, and leave the practice to feed it and absorb whatever comes back. Nothing is read, nothing is resolved, and nothing tells you why the score is what it is. Here is how our entry tier compares.
| A review tool | Dendash | |
|---|---|---|
| Who runs it | You do. The tool sends links; the practice absorbs everything else. | We do. Survey, follow-ups, resolution, the monthly email and reporting, run on your behalf. |
| Unhappy patients | Find out when the review appears. | Reach you first, routed to a named owner with a resolution status attached. |
| What the score means | A number with no explanation behind it. | Recurring themes reported, so you manage the cause rather than the symptom. |
| Context | Your reviews, in isolation. | Tracked against every competing practice in your area, every month. |
| Where it leads | Nothing. Reviews only. | A monthly email campaign to your patient list from the start, then content and open days when you step up to Growth. |
| Who owns the data | Usually the platform. | You do – your list, your email marketing platform, your Google profile, throughout. |
In their words
“Managing operations across three practices means there's always a lot happening across each site, and keeping track of everything can be challenging. Having our feedback, reviews and follow-ups all in one place has made a real difference to how I work. I can easily spot anything that needs attention, pass it to the right manager and make sure it's followed through, rather than things getting missed. I can also see how our reviews are improving. For me, the biggest benefit is having that overall picture. It helps us understand what our patients are telling us, recognise where we're doing well and quickly pick up on areas that need improvement. It also keeps everyone accountable and makes managing three different sites feel much more connected.”
“The mix of new and existing patients through the same open day keeps our spend low and the return high, and it's been good to see the marketing channels working in synergy rather than separately. Over £80,000 of confirmed treatment across two events at our Garden Practice, a third already building leads, and we're keeping it a continuous process. When things are hectic, knowing I can just log in on my mobile and see where we're at makes a real difference.”
“It's been a real asset to the group having dependable support across our day-to-day operations. Reviews have grown steadily, and there's always a practical solution on hand when something comes up. Exactly the kind of partner you want as you grow.”
What it costs
Each one builds on the tier before it. Start where you need to and step up when you can see it working.
Start here. The front door.
Everything in Reputation, plus active patient growth.
Once the foundations are working, scale with paid.
Common questions
Roughly a few minutes a week on Reputation. One named person owns feedback resolution – when a patient raises a concern it lands with them, they deal with it, and they mark it resolved. Everything else is run on your behalf: the survey, the follow-ups, the monthly email campaign and the reporting. On Growth we also work directly with your Practice Manager and Treatment Coordinators around each open day.
Three things, whichever tier you're on: access to your Google Business Profile so review activity can be tracked, one named person to own feedback resolution, and an email marketing platform in your practice's name, with the cost paid directly by you so the list always remains yours.
Yes. Reputation, content, open days and paid all work with any practice regardless of the system you run. Nothing on any tier depends on us plugging into your practice management software.
You do, throughout. Your email marketing platform, your patient list, your Google Business Profile. If you stop working with us you keep all of it. Nothing is held hostage.
No long tie-in. It's a monthly service and you can stop. We'd rather earn the renewal each month than rely on a contract to keep you.
You'll hear from a person, not an automated sequence. We'll talk through your practice, what you're trying to fix, and whether this is a fit. If it isn't, we'll say so.
Register interest
Dendash is being rolled out deliberately, a few practices at a time, so each one gets set up properly. Leave your details and we'll be in touch to talk through whether it fits.